The Surprising Similarities Between Dog Training and Brand Building

***Author’s note: Although this blog will predominantly feature the remarkable individuals I encounter during my travels across the US and around the globe, it is worth noting that my journey has only just begun. As I prepare for the adventure to begin in late June, I would like to share some of the personal and professional lessons I have learned over the past year.***

When I moved to Fort Worth, I struggled with my border collie puppy… bad. I hired an in-home dog trainer, purchased e-books from ads I got served on Instagram. Invested in treats, toys, etc. Finally, I pulled the trigger on a two week intensive board and train program.  I am so glad I did.  

This week’s “Lesson from the Road” shares three parallels between training a dog and building a brand.

  1. Consistency is key. Just like training a dog, branding takes time and consistency. Repeating the same message across all channels will eventually catch on.
  2. Clear messaging is crucial. A firm command gets a dog’s attention. Similarly, your brand needs a clear message that’s easy to understand. What’s the one thing you want your audience to remember about your product or service?
  3. Research is important. I didn’t research my dog’s breed beforehand, and it caused some issues. Likewise, it’s important to understand your audience’s needs and wants in order to create messaging that resonates.

Remember, building a brand (and training a dog) takes time and effort. But with consistency, clear messaging, and research, you can create a strong and effective brand.


Let’s Grow! 🌱

p.s. please wish me and Kip luck as we continue our training journey!  🐾😅

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